Trip also part of gift…

This is one story that I heard, and which perhaps summarizes how one is supposed to build a brand. It's not just about the product, but everything around it as well. Alright, here's the story…

Once upon a time, there was this primary school teacher, who used to teach a batch of students. Out of those students there was one kid, whose irreverence was quite rampant. The fellow never listened to what the teacher said in class. He was intelligent, didn't make a ruckus in class, but he never wanted to listen to the teacher as well. She never beat him for the reason that the kid wasn't a commotion maker. He was just indifferent. One day, it so happened that the teacher had to leave the town for good since her husband got a transfer. So, as a farewell, she organized a small party at her place, and invited all the students at her party. All but that kid turned up at the party. She was pretty sad on not seeing that kid for the last time. Sure, he wasn't one of the better ones in the class, but she didn't want to leave the relationship on such a sad note.

Just when she was thinking about this, she saw a faint image of a bicycle, and a small boy peddling like crazy approaching towards her. It was that kid. The fellow jumped from the cycle, ran towards her, and while he was still panting, he took out something from his pocket and gave it to the teacher. It was a sea-shell.

The teacher knew that such kind of sea-shells were only available at a sea-shore which was pretty far away from where they lived. She was touched after knowing the trouble the kid had gone through to get her the gift. A little overwhelmed by the kid's gesture she asked, "you got this for me?"

The kid snapped back… "trip also part of gift…"