Vietnam Tumblers

Another superb example of branding:

Most people from US, when they go to visit Vietnam, bring back metal coffee tumblers as a souvenir. Think... why would anyone bring metal coffee tumblers? Quite simply because during the Vietnam war, a lot of American planes were shot down. The Vietnamese used to extract the metal from these planes to make tumblers and other stuff.

True as on today the metal from those planes must have already been used up and today’s tumblers must be manufactured from some other metal obviously, yet the sentiment of the same still remains. And the Americans buy the tumblers since they feel they bought back something that rightfully belonged to them in the first place.